![]() ![]() You could start out landing in inboxes 98% of the time, but if you change your strategy and your subscribers stop interacting, this is where deliverability could take a turn for the worse. If your campaigns aren’t getting opened or clicked, this is a sign that your list isn’t happy with what you’re sending. Something that tells email servers that your emails should end up in recipients’ inboxes is whether or not they’re being engaged. These are what I’ve seen as some of the most common reasons a sender suffers from low deliverability. While the criteria can be pretty advanced, there are multiple indicators that you could be sending spam. Based on these interactions, the spam filters give you a reputation score for both the subscriber individually and the email provider in general (ex. Spam filters determine this based on a wide variety of criteria – and a lot of it has to do with your previous interactions with subscribers. Introducing: Spam Filters. These filters detect an email as unsolicited and prevent them from reaching a user’s inbox. This means that all the hard work you put into your email campaigns will go to waste, as it’s likely they won’t even be seen.Īnd once your deliverability starts to be affected by spam, it only becomes harder and harder to get your emails out of the spam folder and back into the inbox. Long story short: if you’re sending an email that is flagged as spam, email servers will stop trusting you, and you’ll be more and more likely to end up in your recipients’ spam folder (or even worse – your sending will get blocked or throttled). The consequences of sending spam have to do with email deliverability – the rate at which you land in a subscriber’s inbox.Įmail deliverability is a massive topic, and there are a lot of great resources already on it. What are the consequences of sending spam? None of it is based on subscriber interests, and doesn’t reflect what the subscribers want to see. Any brand, no matter how big or small, could produce spam.īrands that send spam are usually using a “batch and blast” email strategy – where they send the same content to their entire list. Spam is email that is not asked for, and sent to multiple people at once. ![]() What is email spam?Īs defined by SpamHaus, email spam is: “Unsolicited Bulk Email”. So in order to make sure your emails are getting seen, it’s important to understand what spam is, what the consequences are, and how to stay out of the spam folder. The reality is that many emails never get seen by subscribers, and end up being of no value to the sender at all. Advertising spam is more prevalent than any other type. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |